Truro businesses collaborate to produce official city guide
By Mpad Ltd | Wednesday, November 23, 2011, 09:18
The team behind the official Truro Guide: MPAD designer Matt Hollands, Fal River Cornwall’s Toby Budd, Demelza Davies, manager of Truro Tourist Information Centre, MPAD project manager Sam White and Fal River Cornwall’s Emily Caulfield.
businesses have joined forces to deliver the official guide to the city.
Lane-based marketing agency MPAD and Feock-based Fal River Cornwall, the destination marketing
partnership, last week won the tender to deliver Truro City Council's official
The partnership was
selected by the council for its strong editorial offering, graphic design,
advertising sales expertise and distribution services.
The team is now
working to secure advertising sales to design and distribute up to 40,000
copies of the guide throughout Cornwall.
Fal River Cornwall
has provided a dedicated sales consultant, Emily Caulfield, to work with local
partners and advertisers.
Roger Gazzard, town
clerk for Truro City Council, said: "We were keen to use a local company and
were impressed with the quality of work offered by MPAD and Fal River Cornwall.
"They have an
impressive background of designing and delivering tourism guides and are
particularly passionate about showcasing the best our city has to offer."
MPAD will be
responsible for editorial content, commissioning photography, graphic design
and project management of the guide.
director of MPAD, said: "Having grown up in Truro, and to now be running a
business here, I really want to highlight the city's best bits, as seen by
"We have a
long-standing relationship with Fal River Cornwall and they were natural
partners for us to collaborate with."
marketing manager for Fal River Cornwall, added: "It's a brilliant partnership,
we're really excited about bringing all our experience to the table, producing
the definitive guide to Truro that's great for locals as well as visitors."
To make the new guide as definitive as possible, the team is looking to list as
many Truro businesses as possible. Advertising starts from £45 for a listing to
ensure its affordable for businesses of all sizes to be included.
Emily Caufield added: "We wanted our starting price to be under £50 so that it
is accessible to all businesses in Truro, from market stalls to large
retailers. We're getting a great
response and look forward to working with Truro traders to produce a guide that
brings us all more business.''
To find out more
about the guide, contact Emily Caulfield, 07590 260117, email firstname.lastname@example.org.