Truro businesses collaborate to produce official city guide

Two Truro

businesses have joined forces to deliver the official guide to the city.

Cathedral

Lane-based marketing agency MPAD and Feock-based Fal River Cornwall, the destination marketing

partnership, last week won the tender to deliver Truro City Council's official

tourism guide.

The partnership was

selected by the council for its strong editorial offering, graphic design,

advertising sales expertise and distribution services.

The team is now

working to secure advertising sales to design and distribute up to 40,000

copies of the guide throughout Cornwall.

Fal River Cornwall

has provided a dedicated sales consultant, Emily Caulfield, to work with local

partners and advertisers.

Roger Gazzard, town

clerk for Truro City Council, said: "We were keen to use a local company and

were impressed with the quality of work offered by MPAD and Fal River Cornwall.

"They have an

impressive background of designing and delivering tourism guides and are

particularly passionate about showcasing the best our city has to offer."

MPAD will be

responsible for editorial content, commissioning photography, graphic design

and project management of the guide.

Rachel Picken,

director of MPAD, said: "Having grown up in Truro, and to now be running a

business here, I really want to highlight the city's best bits, as seen by

local people.

"We have a

long-standing relationship with Fal River Cornwall and they were natural

partners for us to collaborate with."

Toby Budd,

marketing manager for Fal River Cornwall, added: "It's a brilliant partnership,

we're really excited about bringing all our experience to the table, producing

the definitive guide to Truro that's great for locals as well as visitors."

To make the new guide as definitive as possible, the team is looking to list as

many Truro businesses as possible. Advertising starts from £45 for a listing to

ensure its affordable for businesses of all sizes to be included.

Emily Caufield added: "We wanted our starting price to be under £50 so that it

is accessible to all businesses in Truro, from market stalls to large

retailers.  We're getting a great

response and look forward to working with Truro traders to produce a guide that

brings us all more business.''

To find out more

about the guide, contact Emily Caulfield, 07590 260117, email truroguide@gmail.com.